Marketing Mix Cafe Coffee Day Essay

The eliminateing umber chain across the world, Cafe coffee sidereal day has several products which allurement to the Indian audience and it has a price which is precise much affordable for the upper middle class of India. The promotions are horrendous and it has numerous retail outlets which are growing in number across India. This article discusses the marketing mix of Cafe coffee day. ProductCaf drinking chocolate daytime product mix constitutes a wide range of products that appeal primarily to Indian coffee and snack lovers. Products boast a immovable Indian taste to it be it food or coffee. Most of the eatables shit been adopted to meet the Indian taste buds like samosa, biryani, masala sandwich, tikka sandwich etc. Thus they have been trying to capture the Indian taste along with classic coffee.The best selling item in summer is frappe, which is coffee and ice cream blended together. The four-year-old people favor it. In winter it is cappuccino. Their merchandisin g includes funky stuff like t-shirts, caps etc. outlay Considering that Caf coffee bean day knows its major customer lies in the bracket of 15- 29,it has try to derive a policy whereby it can satisfy all its customers. The price for a cup of coffee ranges from Rs.45 to Rs 80. From the time it first started its operations, therehas been only kid changes in the pricing policy of Caf drinking chocolate Day. The changes havebeen more due to the regime taxes than any thing else PlaceThe strategy CCD has adapted is to place a cafe in every possible location where some fear can be generated.This is a prime factor in find out the success of a retail chain. Caf coffee tree Day looks to cater to their prat market with strategically located outlets. Their outlets are generally located in High Street/ Family EntertainmentCenters, gas stations, near Collegesetc .PromotionCCD is have-to doe with in all the areas of serious consumer passion like TelevisionCaf cocoa Day held a contest a round a very general programme on Zee English calledFriends. All the six lead characters are shown often visiting a coffee shop.They have fix up with Channel Vs Get Gorgeouscontest. Tie-upsBesides that Caf Coffee Day also tie up lot of the youth brands. So they have a contest going on with Levis,another integrity with Scooty, Liril, latest one with AirtelFriends. Association with moviesCCD can be seen in movies like Khakhee and Mai Hoon Na sales PromotionCaf Coffee Day uses special Caf Citizen Card for rewarding Caf Coffee Days customers. It is a loyalty program to gain hot customers and retain the existing ones. ProcessThe ordering and delivery process in CCD was earlier based on self- service. But now in most(prenominal) its coffee shops the waiter comes and takes away the order and delivers the order on table. strong-arm evidencea)Logo , image, brand Caf Coffee Day has used bright carmine and green colors in its logo. RED stands forleadership , vitality,passion for coffee. The GREEN stroke harks bet on the coffee plantations that they own.Caf is noticeably larger in the logo to denote that Caf Coffee Day pioneered thecaf concept in India way back in 1996.The casing looks as though the letters have congealed out of a liquid. b) Architecture and DecorLargely wood and granite based interior with fresh colours of today,like limegreen, yellow, orange, and purple predominate. c) LiteratureThe literature provided by Caf Coffee Day is indicative of its youthful image. Themenus, posters, pamphlets are all designed to attract young and young at heart People People at Caf Coffee Day believe that People are hired for what they know just fired for how they behave. Motivation and face-to-face skill are set(p) emphasize upon. Their employees are like friend to the customer but at the same time they know about the international standards of hygiene and cleanliness and personal grooming.