Term Paper on Imc Analysis of Robi

Term Paperpic on IMC compend of Robi April 26, 2010 Principal of IMC Analysis on advert Principal of Marketing(MKT-101) Prep argon For Kashfia Ahamed lecturer Department of Business Administration Prep atomic number 18d By Faqurel Hasan 2009-1-10-299 Arifur Rahman Khan. 2009-1-10-145 Sifat Ahsan 2009-1-10-062 Md. Shariful Islam 2009-1-10-154 Fayaz 2009-1-10-150 Letter of sender April 29,2010 Ms. Kashfia Ahamed Lecturer Department of Business Administration East West University 43,Mohakhali C/A,Dhaka-1212. Subject Submission of report on IMC on Robi.Dear Madam, It is of great prize and delight to us to present you our term physical composition, prepargond as a part of MKT 101 . When I do this job I get hold me as a marter it is a new experience to me and this paper project help me and also Robi. We are grateful to you for good-looking us the basic knowledge to prepare this kind of hard work. We wish we leave behind get always support from you and you allow also get phyloge nesis from us. On the behalf of the group Arifur Rahman Khan.. 2009-1-10-145 Acknowledgement Firstly we would like to give thank to almighty allah.We believe that behind every success thither is some inspiration and cop-operation of some special person who never take care in the picture but always provide support to run into this term paper. secondly I would like to thank Ms kashfia Ahmed for giving us endless support . We work this promotional project in 5 ways ? cartridge clip ? billboard ? Newspaper ? radio set ? video Executive summery Robi was Aktel and this follow was started there journey on 1997. This is a 4060 joint venture company . Bangladeshi TM and Singaporean telecom was the owner of this company.This company serve telecom serve around Bangladesh . There detectivehnology is from Germany and there Cards are from China. This company holds the 235 of its telecom market of Bangladesh. Communication edge for TV Advertisement pic 1. sender Here Robi is giving the massage that they are changed as Aktel to Robi. 2. encode Robi is announce them as a newer in market with latest tec 3. subjectThis hit provide the message that as sun is set we are also a recompense with our technology. 4. Media In this case robi is selecting this as a advanced media to reach them. 5.DecodingTarget consumer of this service provide match this tv add and actualize about this message. 6. Recever All urban anatomy citizenry are our targeted guest who will understand this message. 7. ResponseTargeted customer will understand that what we want to say to them. 8. FeedbackFinally when they show there responses to us and leveraging this product then we will get our result. 9. fraudulent schemeConsumer may put off while watching this tv add. Communication process for Newspaper Advertisement pic 1. Sender Here Robi is giving the massage that they are changed as Aktel to Robi. . Encoding Robi is advertising them as a newer in market with latest tec 3. depi cted objectThis add provide the message that as sun is powerful we are also powerful with our technology. 4. Media In this case robi is selecting this as a right media to reach them. 5. DecodingTarget consumer of this service will see this Newspaper add and understand about this message. 6. Recever All urban class peck are our targeted customer who will understand this message. 7. ResponseTargeted customer will understand that what we want to say to them. 8.FeedbackFinally when they show there responses to us and purchase this product then we will get our result. 9. NoiseConsumer may distract while watching this Newspaper add. Communication process for Magazine Advertisement pic 1. Sender Here Robi is giving the massage that they are changed as Aktel to Robi. 2. Encoding Robi is advertising them as a newer in market . 3. inwardnessThis add provide the message that as sun is powerful we are also powerful with our technology. 4. Media In this case robi is selecting this as a right m edia to reach them. 5.DecodingTarget consumer of this service will see this Magazine add and understand about this message. 6. Recever All urban class mass are our targeted customer who will understand this message. 7. ResponseTargeted customer will understand that what we want to say to them. 8. FeedbackFinally when they show there responses to us and purchase this product then we will get our result. 9. NoiseConsumer may distract while watching this Magazine add. Communication process for billboard Advertisement pic 1. Sender Here Robi is giving the massage that they are changed as Aktel to Robi. . Encoding Robi is advertising them as a newer in market . 3. MessageThis add provide the message that as sun is powerful we are also powerful with our technology. 4. Media In this case robi is selecting this as a right media to reach them. 5. DecodingTarget consumer of this service will see this Billboard add and understand about this message. 6. Recever All urban class people are our t argeted customer who will understand this message. 7. ResponseTargeted customer will understand that what we want to say to them. 8.FeedbackFinally when they show there responses to us and purchase this product then we will get our result. 9. NoiseConsumer may distract while watching this Billboard add. Communication process for tuner Advertisement pic 1. Sender Here Robi is giving the massage that they are changed as Aktel to Robi. 2. Encoding Robi is advertising them as a newer in market . 3. MessageThis add provide the message that as sun is powerful we are also powerful with our technology. 4. Media In this case robi is selecting this as a right media to reach them. . DecodingTarget consumer of this service will see this Radio add and understand about this message. 6. Recever All urban class people are our targeted customer who will understand this message. 7. ResponseTargeted customer will understand that what we want to say to them. 8. FeedbackFinally when they show there res ponses to us and purchase this product then we will get our result. 9. NoiseConsumer may distract while watching this Radio add. References 1. MKT101 (Kotler). 2. Robi web sight. 3. Newspaper . 4. Magezine.