cuba :: essays research papers

Fidel Castro Liss, Sheldon B. Roots of Revolution: Radical thought in Cuba. Lincoln: University of   Ã‚  Ã‚  Ã‚  Ã‚  Nebraska Press, 1987, The document that I chose is the picture of Fidel Castro and his band of revolutionaries at a secret camp somewhere in Cuba. The picture was taken in 1957, on January 1st 1959 Castro and his army took over the authoritarian government of Fulgencio Batista. In the picture all the men are holding rifles and look like they have been fighting in their Guerilla warfare style. Guerilla warfare is where you use your surroundings to your advantage. It often uses sneak attacks, ambushes, hit and run tactics and is known to be extremely brutal. Guerilla warfare does not require a big well trained army, which works to Castro’s advantage because it allowed him to arm the peasants who were fighting for revolution.   Ã‚  Ã‚  Ã‚  Ã‚  January 1st 1959 is one of the most important days in Cuba’s history and has had substantial effects on many other countries. When Castro over took Batista’s government Castro was gaining in popularity, especially with the middle class and peasants who wanted change. Two of the countries most affected by the take over were the Soviet Union and United States. After the take over the Soviet Union paid one hundred million credits for Cuban sugar, it’s primary export. Over the next few years Castro and the Soviet Union became closer. On December 2 1961, Castro publicly announced that he was a Marxist-Leninist and would remain that way until the day died. Cuba became the first Communist country in the Western Hemisphere, and this worried the United States who was in the midst of the Cold War with the Soviet Union In October of 1960 The United States declared a trade embargo against Cuba. Then on January 3, 1961, the United States broke all diplomat ic relations with Cuba. This pushed Cuba closer to the Soviet Union and led eventually to the Cuban missile crisis. The United states has been obsessed with the idea that the Soviet Union is using Cuba as a surrogate foster of Marxist subversion throughout the Caribbean, Central and South America   Ã‚  Ã‚  Ã‚  Ã‚  The Cuban revolution is seen as a bad thing to Americans, but it did give the Cuban people some social gains. Castro was always liked my the peasants and middle class because he promised to improve their living conditions. Two areas that improved were health care and education. cuba :: essays research papers Fidel Castro Liss, Sheldon B. Roots of Revolution: Radical thought in Cuba. Lincoln: University of   Ã‚  Ã‚  Ã‚  Ã‚  Nebraska Press, 1987, The document that I chose is the picture of Fidel Castro and his band of revolutionaries at a secret camp somewhere in Cuba. The picture was taken in 1957, on January 1st 1959 Castro and his army took over the authoritarian government of Fulgencio Batista. In the picture all the men are holding rifles and look like they have been fighting in their Guerilla warfare style. Guerilla warfare is where you use your surroundings to your advantage. It often uses sneak attacks, ambushes, hit and run tactics and is known to be extremely brutal. Guerilla warfare does not require a big well trained army, which works to Castro’s advantage because it allowed him to arm the peasants who were fighting for revolution.   Ã‚  Ã‚  Ã‚  Ã‚  January 1st 1959 is one of the most important days in Cuba’s history and has had substantial effects on many other countries. When Castro over took Batista’s government Castro was gaining in popularity, especially with the middle class and peasants who wanted change. Two of the countries most affected by the take over were the Soviet Union and United States. After the take over the Soviet Union paid one hundred million credits for Cuban sugar, it’s primary export. Over the next few years Castro and the Soviet Union became closer. On December 2 1961, Castro publicly announced that he was a Marxist-Leninist and would remain that way until the day died. Cuba became the first Communist country in the Western Hemisphere, and this worried the United States who was in the midst of the Cold War with the Soviet Union In October of 1960 The United States declared a trade embargo against Cuba. Then on January 3, 1961, the United States broke all diplomat ic relations with Cuba. This pushed Cuba closer to the Soviet Union and led eventually to the Cuban missile crisis. The United states has been obsessed with the idea that the Soviet Union is using Cuba as a surrogate foster of Marxist subversion throughout the Caribbean, Central and South America   Ã‚  Ã‚  Ã‚  Ã‚  The Cuban revolution is seen as a bad thing to Americans, but it did give the Cuban people some social gains. Castro was always liked my the peasants and middle class because he promised to improve their living conditions. Two areas that improved were health care and education.

A Doll’s House Essay -- Literary Analysis, Kate Chopin

As a child progresses through the various stages of life, he or she may crawl across the knots of knitted carpet, gallop around the plastic structures of a schoolyard and weave amongst a mass of people, each one traveling a different route to arrive at destinations poles apart, but unless a sense of worth, instilled by a parent’s assurance, overflows from the mouth of this developing being, the journey to find oneself amid the throng of individuals will prove an arduous and extensive one—possibly spanning one’s lifetime. Kate Chopin, in The Awakening, and Henrik Ibsen, in A Doll’s House, understood the significance of a parental figure in the development of a young person’s self-esteem, even in the Victorian Era, highlighting this fact with a void in the parental seat of the lives’ of their protagonists, Edna Pontellier and Nora Helmer, respectively. The vacant maternal role and feeble paternal relationship influences each of the protagonis ts’ sense of self-worth, which projects through relationships with their husbands, children, society as a whole and, their ultimate choice of abandonment. Employing realism, ridding the work of all fantasy and overtly extravagant elements for the audience to recognize themselves in various situations, Chopin and Ibsen allow â€Å"unfolding† (Roberts 1664) events as their works progressed, to disclose events previous to the span of the work; they cast shadows on events in literary present, exposing the cause of the problem—the mother’s absence in the protagonists’ lives. In the case of Edna Pontellier, her father’s â€Å"authority† (Chopin 77), â€Å"putting [his] foot down good and hard† (77), facilitated her mother’s expedition to the grave, while Nora Helmer’s mother goes without mention over the play’... ...arch of other’s to tell her of her beauty, for she does not have this revelation within herself since her father seemingly forgot to inform her. Likewise, Nora, although the decision lacked good, needed to Anne’s confirmation that her children â€Å"would [not] forget their mother† (Ibsen 30) if she were to leave, due to her inability to come to this conclusion alone; both search for others’ approval and finding that it comes only from within, each abandon their oppressing forces which all stem from their society’s establishments. In the denouements of both works, the protagonist realizes that their entire lives have been guided and charted by others rather than themselves and make a decision to press forward, without the superfluous contributions and disdain of others, despite the ramifications such a decision incurs, such as the repetition of the motherless child.

Hamlet: Understanding and Duty Essay -- Shakespeare Hamlet Essays

Hamlet: Understanding & Duty      Ã‚   In an effort to determine how Hamlet seeks to understand his world and his duty, we must closely examine several lines from this Shakespearean masterpiece.   While the mystery and significance of Hamlet lies in part from an inability to make definitive statements about Hamlet's motives and understanding, we can get a deeper look into his character from such a dialogue interpretation.      We might say that one of the ways in which Hamlet tries to understand the world is through academic endeavors.   After all, he is a scholar who has recently returned from his studies.   However, upon returning from college, Hamlet finds Denmark to be in a rotten state.   His father is dead, and his mother has married her brother-in-law before the funeral meats are cleared.   Thus, Hamlet begins to understand the world through a depression regarding his mother's seemingly insensitive actions "How weary, flat, unprofitable / Seem to me all the uses of this world" (Shakespeare I.ii.1074).      Hamlet's depression is assuaged by the vision of his father's ghost.   After explaining he was murdered, Hamlet's depression is replaced by pain, anger, and the contemplation of the metaphysical.   When Horatio tells him the vision of his fath... ...l desires second.   He explains this fully to Horatio "If it be now, 'tis not to come; if it be not to come, it will be now; if it be not now, yet it will come: the readiness is all" (Shakespeare V.ii.1110).   Thus, Hamlet tries to understand his world through ration, logic, academic study, contemplation, and metaphysical speculations.   In the end, he appears to believe that whatever one's duties are, those are what one must accept to fulfill one's purpose - despite the limited ability to control destiny or the outcomes of accepting such duties.    WORKS   CITED Shakespeare, W.   The Complete Works.   New York: Gramercy, 1975.

Organizational Structure and Design Essay

1.1 Introduction Samsung India Electronics Ltd is a subsidiary of Samsung Electronics Corporation headquartered in Seoul, Korea. The company was incorporated in the year 1995. The company is having their head office at Delhi and branch office at 16 locations all over the India. Their manufacturing facilities are located at Noida in Uttar Pradesh and Sriperumbudur in Chennai. The company is having two R&D centres in India, at Bangalore and Noida. Both the R&D centres are involved in cutting edge research and development. The company is dealing in the business of IT, Consumer Electronics and Household businesses. They provide high technology consumer electronics. Their products in India are colour television, colour monitors, refrigerators, washing machines, mobile phones, microwave ovens etc. The company is the first in India to introduce fuzzy logic based washing machines, silver nano refrigerator and flat screen TVs. Samsung phones support five Indian languages, namely Hindi, Marathi, Bangla, Punjabi and Tamil. 1.2 Organization Strategy Strategically the electronics industry was considered suitable for countries with poor natural endowment and high skilled labour like Korea. This industry required labour intensity, knowledge intensity but low input  requirements of energy and raw materials. Samsung electronics has not only utilised status-quo resources but also developed dynamic capabilities as it rose to the top. Aggressive and risk-taking investment behaviour in search of entrepreneurial rent and the effective policy of managing technology development contributed to the extraordinary achievement of Samsung Electronics. The company’s remarkable transformation over the last decade or so can shed light on how a firm’s dynamic capabilities, the ability to improve its O-advantages by reconfiguration, transformation and learning, contribute to its home country’s idiosyncratic development path. The company transformed itself from a sub-contractor to a manufacturer to a leading creator of many electronic components by harnessing a talented team. Samsung took quite a few risks initially to achieve its goals, it kept its winning team refreshed by constant vigilance and talent renewal. Samsung employees put leadership ahead of excellent personal development courses and structures which Samsung Electronics evolved in the 2000s. The same quality could be seen in the company’s Suwon campus. That leadership came primarily from Yun Jong Yong and Lee Kun-hee above him. There was full inter relationship between the Samsung group and Samsung electronics which also lead to a coordinated and smooth functioning of Samsung. 1.3 Organization Structure Samsung Electronics organizes its businesses according to its different characteristics in technology, markets and consumers as either Digital Media & Communications (DMC) or Device Solutions (DS) division, strengthening their independent operating structure. DMC is grouped into Consumer Electronics (CE) and IT & Mobile Communications (IM) divisions. The CE division took charge of the visual display business department and home appliances department. The IM division is in charge of managing wireless businesses, IT Solutions, Network business, digital imaging displays and the Media Solution Center. This restructuring reflects changes which were made to the workforce with the hiring of soft power experts which has become more important than ever  in the ‘Smart’ age. They have already announced their intention to make a paradigm shift by becoming a soft driven company and established a ‘Software’ center in order to increase their software capacity until it’s on a par with their world renowned manufacturing. Changes in the Device Solutions (DS) division also took place including expansion of the organizations in charge of software, controller and solution development to ensure separate teams for each. The expansion of the software related organizations was done to realize Samsung Electronics vision of creating new values and experiences by combining Samsung’s existing strength in hardware design with optimized software and an emotionally appealing user interface. Samsung Electronics also expanded the organization in charge of bio and medical device business and expanded the Bio Lab at Samsung Technology Research Center into the Bio Research Center. They also hired bio material experts to strengthen their research in this area and increased support for bio similar and bio medical research. Organization Chart Refer Exhibit 1 for detailed description of Samsung’s organizational chart with respect to Samsung mobile division of India. 1.4 Organization Culture It has become increasingly important for employees to have vested stake in the growth potential of its company. People expect a participatory work environment where they can feel a sense of dignity, pride, and ownership of the organization’s vision. Samsung Electronics strives to build a creative organizational culture, and acknowledges that the investment they make in strengthening the core competencies of their employees will have a direct impact on their competitiveness. They actively promote a flexible organizational culture that allows employees to pursue a healthy work-life balance, in a dynamic, creative and challenging work environment that is not risk-averse. As an international company they embrace individuals with  different background and abilities. Work and Life Balance through Work Smart: Establishing a Work Culture that Encourages Learning and Development: Samsung Electronics has established a Creative Development Research Institute System to provide employees with opportunities to pursue creative new ideas that take full advantage of their talents and professional passions in a way that encourages taking risks. This new initiative encourages employees to be more entrepreneurial in developing creative ideas that can become new businesses. Once an employee’s plan is accepted, they may concentrate on the project as a member of a task force for up to one year. During this period, they will be free from their usual responsibilities and may receive a dedicated work space, development expenses and necessary equipment as appropriate. Successful outcomes are encouraged through an incentive program; however they are not subject to penalty if they don’t achieve their goals. Some of the other key-features of Samsung’s culture are: * Talent based recruiting of Software and Design experts * Diversity Management * Employees Health and Safety * Integrity Management * Increasing Social Contribution 1.5 Technology Employed: The organization’s core technology is manufacturing which consists of raw material inputs, a transformation work process that changes and adds value to the raw material and produces the ultimate product or service output that is sold to the consumers in the environment. Core Technology On the other hand, Samsung Electronics has also a department work process  that is important to the organization but is not directly related to its primary mission and that we call as non-core technology. For Samsung Electronics, that major non-core technology is Research and Development (R&D) which transforms ideas into new products. Some of the other departments of non-core technology are Human Resources, Accounting, and Marketing etc. Refer Exhibit 2 for Samsung’s Mobile division R&D office structure in India. 1.6 Organization Size: Samsung Electronics has a total of 196 subsidiaries around the world. As of the end of 2011, Samsung Electronics’ total employment stood at 101,973 working in Korea and 119,753 outside of Korea, with the overseas workforce surpassing the domestic workforce for the first time in the history of Samsung Electronics. Currently, Samsung’s total employment is more than 344,000 employees globally.

Analysis on Blanche DuBois From “A Streetcar Named Desire”

In Tennesse Williams' play, â€Å"A Streetcar Named Desire† the readers are introduced to a character named Blanche DuBois. In the plot, Blanche is Stella's younger sister who has come to visit Stella and her husband Stanley in New Orleans. After their first meeting Stanley develops a strong dislike for Blanche and everything associated with her. Among the things Stanley dislikes about Blanche are her â€Å"spoiled-girl† manners and her indirect and quizzical way of conversing. Stanley also believes that Blanche has conned him and his wife out of the family mansion. In his opinion, she is a good-for-nothing â€Å"leech† that has attached itself to his household, and is just living off him. Blanche's lifelong habit of avoiding unpleasant realities leads to her breakdown as seen in her irrational response to death, her dependency, and her inability to defend herself from Stanley's attacks. Blanche†s situation with her husband is the key to her later behavior. She married rather early at the age of sixteen to whom a boy she believed was a perfect gentleman. He was sensitive, understanding, and civilized much like herself coming from an aristocratic background. She was truly in love with Allen whom she considered perfect in every way. Unfortunately for her he was a homosexual. As she caught him one evening in their house with an older man, she said nothing, permitting her disbelief to build up inside her. Sometime later that evening, while the two of them were dancing, she told him what she had seen and how he disgusted her. Immediately, he ran off the dance floor and shot himself, with the gunshot forever staying in Blanche†s mind. After that day, Blanche believed that she was really at fault for his suicide. She became promiscuous, seeking a substitute men (especially young boys), for her dead husband, thinking that she failed him sexually. Gradually her reputation as a whore built up and everyone in her home town knew about her. Even for military personnel at the near-by army base, Blanche's house became out-of-bounds. Promiscuity though wasn't the only problem she had. Many of the aged family members died and the funeral costs had to be covered by Blanche's modest salary. The deaths were long, disparaging and horrible on someone like Blanche. She was forced to mortgage the mansion, and soon the bank repossessed it. At school, where Blanche taught English, she was dismissed because of an incident she had with a seventeen-year-old student that reminded her of her late husband. Even the management of the hotel Blanche stayed in during her final days in Laurel, asked her to leave because of the all the different men that had been seeing there. All of this, cumulatively, weakened Blanche, turned her into an alcoholic, and lowered her mental stability bit-by-bit. Her husband's death affects her greatly and determines her behavior from then on. Having lost Allan, who meant so much to her, she is blinded by the light and from then on never lights anything stronger than a dim candle. This behavior is evident when she first comes to Stella's and puts a paper lantern over the light bulb. Towards the end, when the doctor comes for Blanche and she says she forgot something, Stanley hands her her paper lantern. Even Mitch notices that she cannot stand the pure light, and therefore refuses to go out with him during the daytime or to well lit places. Blanche herself says â€Å"I can't stand a naked light bulb any more than †¦ â€Å". A hate for bright light isn't the only affect on Blanche after Allan's death – she needs to fill her empty heart, and so she turns to a lifestyle of one-night-stands with strangers. She tries to comfort herself from not being able to satisfy Allan, and so Blanche makes an effort to satisfy strangers, thinking that they need her and that she can't fail them like she failed Allan. At the same time she turns to alcohol to avoid the brutality of death. The alcohol seems to ease her through the memories of the night of Allan's death. Overtime the memory comes back to her, the musical tune from the incident doesn't end in her mind until she has something alcoholic to drink. All of these irrational responses to death seem to signify how Blanche's mind is unstable, and yet she tries to still be the educated, well-mannered, and attractive person that Mitch first sees her as. She tries to not let the horridness come out on top of her image, wanting in an illusive and magical world instead. The life she desires though is not what she has and ends up with. Blanche is very dependent coming to Stella from Belle Reve with less than a dollar in change. Having been fired at school, she resorts to prostitution for finances, and even that does not suffice her. She has no choice but to come and live with her sister; Blanche is homeless, out of money, and cannot get a job due to her reputation in Laurel. Already in New Orleans, once she meets Stanley, Blanche is driven to get out of the house. She needs get away from Stanley for she feels that a Kowalski and a DuBois cannot coexist in the same household. Her only resort to get out, though, is Mitch. She then realizes how much she needs Mitch. When asked by Stella, Whether Blanche wants Mitch, Blanche answers â€Å"I want to rest†¦ breathe quietly again! Yes-I want Mitch†¦ if it happens†¦ I can leave here and not be anyone's problem†¦ â€Å". This demonstrates how dependent she is on Mitch, and consequently Blanche tries to get him to marry her. There is though Stanley who stands between her and Mitch. Stanley is a realist and cannot stand the elusive â€Å"dame Blanche†, eventually destroying her along with her illusions. Blanche cannot withstand his attacks. Before her, Stanley's household was exactly how he wanted it to be. When Blanche came around and drunk his liquor, bathed in his bathtub, and posed a threat to his marriage, he acted like a primitive animal that he was, going by the principle of â€Å"the survival of the fittest†. Blanche already weakened by her torturous past did not have much of a chance against him. From their first meeting when he realized she lied to him about drinking his liquor, he despised her. He attacked her fantasies about the rich boyfriend at a time when she was most emotionally unstable. He had fact over her word and forced her to convince herself that she did not part with Mitch in a friendly manner. Further, he went on asking her for the physical telegram to convince him that she did receive it. When Blanche was unable to provide it, he completely destroyed her fantasies, telling her how she was the worthless Queen of the Nile sitting, on her throne and swilling down his liquor. This wild rebuttal by Stanley she could not possibly take, just as she could not face a naked light bulb. Further when Stanley went on to rape her, he completely diminished her mental stability. It was not the actual rape that represents the causes for her following madness, but the fact that she was raped by a man who represented everything unacceptable to her. She couldn't handle being so closely exposed to something that she has averted and diluted all of her life – reality, realism, and rape by a man who knew her, destroyed her, and in the end made her something of his. She could not possibly effectively refute against him in front of Stella. Blanche's past and present actions & behavior, in the end, even in Stella's eyes depicted her as an insane person. All of Blanche's troubles with Stanley that in the end left her in a mental institution could have been avoided by her. Stanley and she would have gotten along better if she would have been frank with him during their first encounter. Blanche made a grave mistake by trying to act like a lady, or trying to be what she thought a lady ought to be. Stanley, being as primitive as he was, would have liked her better if she was honest with him about drinking his liquor. Blanche always felt she could give herself to strangers, and so she did try to flirt with Stanley at first. After all like she said to Stella â€Å"Honey, would I be here if the man weren't married? â€Å", Stanley did catch her eyes at first. But being brutally raped by him in the end destroyed her because he was not a starnger, he knew her, he made her face reality, and in a way he exposed her to the bright luminous light she could not stand all her life.

Historical Foundation of Inclusive Education Essay

Based on the book of Teresita G. Inciong, Yolanda S. Quijano, Yolanda T. Capulong, Julieta A. Gregorio, and Adelaida C. Jines entitled Introduction To Special Education, it was during the year of 1902 and under the American regime that the Filipino children with disabilities were given the chance to be educated. Mr. Fred Atkinson, General Superintendent of Education, proposed to the Secretary of Public Instruction that the children whom he found deaf and blind should be enrolled in school like any other ordinary children. However, the country’s special education program formally started on 1907. Mr. David Barrows, Director of Public Education, and Miss Delight Rice, an American educator, worked hard for this program to be possible. Mr. Barrows worked for the establishment of the Insular School for the Deaf and Blind in Manila and Miss Rice was the administrator and at the same time the teacher of that school. Today, the school for the Deaf is located at Harrison Street, Pasay City and the Philippine National School for the Blind is adjacent to it on Polo Road. During the year 1926, the Philippine Association for the Deaf (PAD) was composed of hearing impaired members and special education specialists. The following year (1927), the Welfareville Children’s Village in Mandaluyong, Rizal was established. In 1936, Mrs. Maria Villa Francisco was appointed as the first Filipino principal of the School for the Deaf and the Blind (SDB). In 1945, the National Orthopedic Hospital opened its School for Crippled Children (NOHSCC) for young patients who had to be hospitalized for long periods of time. In 1949, the Quezon City Science High School for gifted students was inaugurated and the Philippine Foundation for the Rehabilitation of the Disabled was organized. In 1950, PAD opened a school for children with hearing impairment. In 1953, the Elsie Gaches Village (EGV) was established in Alabang Muntinlupa, Rizal to take care of abandoned and orphaned children and youth eith physical and mental handicaps. In 1954, the first week of August was dec lared as Sight Saving Week. In 1955, members of Lodge No.761 of the Benevolent and Protective Order of Elks organized the Elks Cerebral Palsy Project Incorporated and the First Parent Teacher Work Conference in Special Education was held at the SDB. In 1956, the First Summer Institute on Teaching the Deaf was held at the School for the Deaf  and the Blind in Pasay City. In 1957, the Bureau of Public Schools (BPS) of the Department of Education and Culture (DEC) created the Special Education Section of the Special Subjects and Services Division. The components of the special program included legislation, teacher training, census of exceptional children with disabilities in regular classes, rehabilitation of residential and special schools and materials production. Baguio Vacation Normal School ran courses on teaching children with handicaps and the Baguio City Special Education was also organized in the same year. In 1958, the regional office of the American Foundation for Overseas Blind (AFOB) was opened at Manila. This foundation helped the DEC by providing consultancy services in the teacher training program that focused on the integration of blind children in regular classes and materials production at the Philippine Printing House for the Blind. In 1960, some colleges and universities started to offer special education courses in their graduate school curriculum. In 1962, the Manila Youth and Rehabilitation Center (MYRC) was opened. This center extended services to children and youth who were emotionally disturbed and socially maladjusted. In the same year, DEC issued Circular No.11 s 1962 that specified the â€Å"Qualifications of Special Education Teachers†. In 1963, the training of DEC teacher scholars for blind children started at Philippine Normal College. In 1964, the Quezon City Schools Division followed suit with the establishment of the Quezon City Science High School for gifted students. In the year 1965, the training program for school administrators on the organizations, administration and supervision of special education classes was started. In 1967, BPS organized the National Committee on Special Education. In 1968, the teacher training program for teachers of exceptional children was held at the Philippine Normal College for the next ten years and in the same year the First Asian Conference on Work for the blind was held in Manila. In 1969, classes for socially maladjusted children were organized at the Manila Youth Reception Center, the school for the Deaf and the Blind established in 1907 was reorganized into separate residential schools, and the Paaralan ng Pag-ibig at Pag-asa was established in San Pablo City. In 1970, the training of teachers for children with behavior problems started at the University if the Philippines. In 1971, DEC issued a memorandum on Duties of the Special Education Teacher for the blind. In 1973, the Juvenile and Domestic  Relations Court of Manila established the Tahanan Special School for socially maladjusted children and youth. In 1974, the First National Conference on the Rehabilitation of the Disabled was held at the Social Security Building in Quezon City. In 1975, the Special Subjects and Services Division was abolished. In 1976, Proclamation 1605 declared 1977 to 91987 as the Decade of the Filipino Child. In 1977, MEC issued Dept. Order No.10 that designated regional and division supervisors of special education programs. In 1978, the National Commission Concerning Disabled Persons, later renamed National Council for the Welfare of Disabled Persons through Presidential Decree 1509. In 1979, the Bureau of Elementary Education Special Education Unit conducted a two-year nationwide survey of unidentified exceptional children who were in school. In 1980, the School for Crippled Children at the Southern Island Hospital in Cebu was organized. In 1981, the United Nations Assembly proclaimed the observance of the International Year of Disabled Persons. In 1982, the Cebu State College Special High School for the Deaf, the Siaton Special Education Center in the Division of Negros Oriental and the St. John Maria de Vianney Special Education Learning Center in Quezon City were opened. In 1983, Batas Pambansa Bilang 344 enacted the Accessibility Law, â€Å"An Act to Enhance the Mobility of Disabled Persons b y Requiring Cars, Buildings, Institutions, Establishments and Public Utilities to install Facilities and Other Devices.† In 1984, the Labangon Special Education Center Division of Cebu City and the Northern Luzon Association’s Heinz Wolke School for the Blind at the Marcos Highway in Baguio City were inaugurated. in 1990, the Philippine Institute for the Deaf (PID) an oral school for children with hearing impairment was established. In 1991, the First National Congress on Street Children was held at La Salle Greenhills in San Juan Metro Manila. In 1992, the Summer Training for Teachers of the Visually Impaired started at the PNU. In 1993, DECS issued Order No.14 that directed regional offices to organize the Regional Special Education Council (RSEC). In 1995, the First National Congress on Mental Retardation at the University of the Philippines in Diliman, Quezon City, the First National Convention in Deaf Education in Cebu City, and the First National Sports Summit for the Disabled and the Elderly were held. In 1996, the third week of January was declared as Autism Consciousness Week. In 1997, DECS Order No.1 was issued which directed the organization of a Regional Special  Education Unit and the Designation of a Regional Special Education Unit and the Designation of a Regional Supervisor for Special Education. DECS Order No. 26 on the Institutionalization of Special Education Programs in All Schools was promulgated. The First Philippine Wheelathon-a-race for Wheelchair Users was the main event of the 19th National Disability Prevention and Rehabilitation Week. In 1998, DECS Order No. 5 â€Å"Reclassification of Regular Teacher and Principal Items to Special Education Teacher and Special Schools Principal Item† was issued. The La Union Special Education Center was opened in the Division of La Union. In 1999, the following events took place: the Philspada National Sports Competition for the Disabled in Cebu City; issuance of the following DECS Orders No. 104 â€Å"Exemption of the Physically Handicapped from Taking the National Elementary Achievement Test and the National Secondary Aptitude Test†; No.108 â€Å"Strengthening of Special Education Programs for the Gifted in the Public School System†; No.448 â€Å"Search for the 1999 Most Outstanding Special Education Teacher for the Gifted†; and the Memorandum No.457 â€Å"National Photo Contest on Disability.† The following DECS Orders were issued: No.11 â€Å"Recognized Special Education Centers in the Philippines’; No.33 â€Å"Implementation of Administrative Order No.101 directing the DPWH, the DECS and the CHED to provide architectural facilities for disabled persons in all state colleges, universities and other pu blic buildings†; Memorandum No.24 â€Å"Fourth International Noise Awareness Day†; and No.477 â€Å"National Week for the Gifted and the Talented.†

The Demographic and Psycho-graphic Market Segmentation

The criteria used to develop the market segment for R.J. Reynolds Tobacco Co.†s new brand of cigarette called â€Å"Dakota† is mainly that of demographics, and psyhcographics. The target market in this case appears to be poorly educated, virile white females age 18-20, who enjoy being around their boyfriends and doing whatever their boyfriends are doing, for example going to â€Å"Hot Rod shows, Tractor Pulls, cruising, and going to parties†. This target market was most likely selected for two main reasons. The first is because of the enormous profits to be gained from this particular group and the second is because of this group†s lack of education and low self-regard. The marketing strategies used in this article clearly define demographic and psychographic market segmentation. Demographic segmentation consists of gender, age, income, family size, family life cycle, occupation, and education. The target market in this article consists of females, age 18-20, single, with no more education than high school. This matches most of the criteria for demographic segmentation. Psychographic segmentation consists of identifying certain lifestyles based on the consumer†s values, activities, interests, opinions, and demographics. This article conveys that these women are Strivers, which means they are unsure of self and need approval from others. This group also seems to be search of some type of relief from their current lives (relief seekers). All of this data provides an idea of this groups values as well its activities and interests. Which makes this targeted group so vulnerable to tobacco companies marketing efforts. This market was selected because of its size and growth, and also probably because of this group†s lack of education. This group of females† aged 18-20 are the only group of Americans whose rate of smoking continues to increase. The reason why this group†s rate continues to grow is because they really don†t know better and if they do they really don†t care. This creats a wonderful opportunity for lucrative profits from the tobacco companies. This form of marketing is called concentrated marketing, which focuses on one segment of the market. Marketing companies perform market research by collecting and analyzing data and turning this data into usable information. This Information includes demographics as well as phycographics. These young women already have the desire to consume cigarettes and R.J. Reynolds is making sure they consume their particular brand of cigarettes instead of others.